Whitetail Properties Website

Establishing a Distinct Visual Language

To break away from the generic, whitewashed look of most land property sites, Whitetail needed a strong brand language that felt as lived-in and authentic as the land they sell. We set out to create a system that blended the rugged, utilitarian feel of hunting and agriculture with the refined aesthetic of rural country living. The result was a dynamic yet functional design language—earthy, textured color palettes, bold industrial typography reminiscent of equipment markings, and elegant, script-like italics that echoed heritage branding.

Blending Visual Identity with Utility

While the marketing and lifestyle sections of the site needed a bold, branded voice, Whitetail's core function remained a highly utilitarian property search tool. The design had to strike a balance—preserving the brand's personality while ensuring seamless usability for buyers, sellers, and agents. This was especially critical for the interactive property map, listings index, property pages, and land specialist profiles, each supporting highly dynamic content—from sprawling image galleries and trail-cam photos to drone videos and detailed property data—all varying in complexity. Careful attention was given to the placement and visibility of lead-gen forms and CTAs, ensuring they stood out without disrupting the experience. To maintain consistency across devices, template grids followed proven responsive patterns, reinforcing usability without compromising the brand's distinct identity.

Designed for Discovery

While our primary focus was to create a powerful and seamless property search experience, we wanted to be just as intentional in making the rest of the site intuitive, informative, and engaging. To achieve this, we structured the site around three key pillars:

1. Property and Agent Search
   A robust search experience that helps buyers find land and connect with expert agents, organized by state, region, and land type, with interactive maps, agent indexes, and dynamic property listings.
2. Lifestyle and Education
   A resource hub, called the Knowledge Center, for landowners and outdoor enthusiasts, featuring land management tips, hunting stories, and video content from Whitetail's web and television series.
3. Marketing and Recruitment
   This section reinforces Whitetail's expertise, attracting sellers looking to list their land and recruiting top agents through testimonials, success stories, and rich lifestyle branding.

Landing on Experience

By weaving together property search, education, and brand storytelling, we created more than a listing platform—we built a destination. Whether a first-time land buyer, a seasoned investor, or an agent looking to join a team of land specialists, visitors now engage with Whitetail's website in a way that feels seamless, informative, and, most importantly, aspirational. Because at its core, Whitetail Properties doesn't just sell land—it helps people find the place where their legacy begins.