Never Idle

Valvoline Inc.

When other motor oil brands rely on clichés like celebrities, vehicles, technology, Valvoline's Never Idle campaign celebrates the moments that motivate a life in motion. At the heart of the campaign is a series of brand spots highlighting the people behind the machines, who live each day on the run. The spots were a catalyst for the creation of a brand campaign microsite that was developed to host special director's cuts of each spot and also commemorate Valvoline's long and storied 150 history of propelling us forward.

Role

Art Director
Interactive Designer
Web Animator

Deliverables

Brand Campaign Microsite
Social Graphics
Campaign Graphic Elements

Campaign Microsite

Crucial to the launch of the brand campaign was the Never Idle microsite, which showcased director's cuts of the ads, featured messaging further exploring the themes of the spots, and offered downloadable campaign graphics. In designing the site we wanted to capture the introspective tone, the revving pace, the cathartic explosion of activity and motion that make the brand spots so thrilling.