RTMD Branding & Website
Real Time Medicare Data provides invaluable medical analytics and data to healthcare institutions across the nation. Because RTMD has the fastest data turnaround amongst its competitive set, we developed a bright, electric visual brand which we applied to a sleek design to a site that not only sells RTMD’s services but also features insightful articles on the latest in the medicare industry. RTMD helps equip healthcare business administrators with vital real time intelligence, helping them to make the best business decisions for improving patient care.
Role
- Art Director
- Interactive Designer
Deliverables
- Visual Branding
- Website
Brand Development
Because RTMD aggregates, visualizes, and highlights valuable trends in medical data the visual brand aims to convey that specialized intelligence through a dynamic, vivid design aesthetic. I developed a logo that depicts data-point-like shapes depict coordinated forward motion influence the background color gradient. One of the most ownable aspects of RTMD's brand identity is its vivid, bright, warm color scheme which helps to push color treatment of imagery while providing a color system in which to distinguish RTMD's core services.
Additional Credits
- Copywriter
- Jeremy Burgess
- Developer
- Robert Broadrecht
Agency
Notable
- Gold ADDY - 2015 Birmingham
- LogoLounge